After much contemplation and consultation with our closest clients, we have decided to make a slight business name change. Moving forward, we will be operating as "Sea to Sky Fitness", dropping "SUP, Yoga" from the original name, "Sea to Sky SUP, Yoga & Fitness."
After a few years in business, we've received a lot of positive and constructive feedback on our brand and business name. In the interest of simplicity, we've decided to keep it short and sweet - Sea to Sky Fitness - a little easier to say and a little easier to remember.
But just because our name has changed doesn't mean that our services have. "Fitness" will remain an umbrella term for the services we offer: personal training, online nutrition coaching, Stand Up Paddle lessons and classes, as well as workplace yoga.
While many in the Yoga community would decry that Yoga is NOT fitness - (and we would tend to agree) - our definition of the true meaning of fitness is a much more holistic one - one that encompasses all parts of the self. We remain committed to our fitness philosophy of offering a holistic fitness experience - one that offers services and support that nurtures all aspects of personal health and wellness - mind, body and spirit - both indoors and out.
After all, true fitness is so much more than body fat percentage and shredded abs - it is a state of mind, of happiness, of wellness, of having fun, of feeling fulfilled in life. Most importantly, true fitness is about being able to enjoy life in the body you were given, and being comfortable, accepting and happy in your own skin.
Thanks to all our closest clients for their insight into this decision, and we look forwards to many more years of working with you, and to many more years of being active, by nature!
Nikki Johnston Beaudoin is an outdoorsy Mountain Mermaid, and the Founder of Sea to Sky Fitness.